Privacy Policy
This Privacy Policy sets out how we, Homeshield Direct Limited, processes your personal data. We take the privacy of your personal data very seriously and all data will be used and held in accordance with the requirements of the Data Protection Act 2018, which brings the EU General Data Protection Regulation into UK law.

Who are we?

Homeshield Direct Limited offers extended service plans for a range of domestic appliances such as washing machines, dish washers, tumble driers etc. These plans do not replace the manufacturers’ warranties but offer protection from future faults that may arise after the manufacturers’ warranties have expired. Homeshield Direct Limited (“we”) is the “Data Controller” of your information. If you have any requests concerning your personal data or any queries with regard to how we handle your data you can contact us by phone on 0800 0236178, email at or write to us at Homeshield Direct Ltd, Heversham House, 20-22 Boundary Road, Hove, BN3 4EF.

Using Your Information

The personal data we process on you is:-
Name: Sources:
Name, address, contact details and payment details The personal data we use is obtained from a number of marketing research companies. We undertake due diligence on all our data suppliers to try and ensure that the appropriate consent has been given by you for your information to be used and to receive calls marketing calls from Homeshield Direct Ltd.
Goods information:
The details of the appliance/appliances to be included in any plan
The personal data we have collected will be used as follows:-
  1. As necessary to enable us to fulfil our contract/contracts with you
  2. For our legitimate interests in undertaking marketing about our products and services by post, phone and email
  3. Checking and verifying your identity and contact details
  4. Where we are required to do so by law
  Our legal basis for processing the personal data:
Activity The need to process Lawful Basis
Completing service contract plan application by phone Completing application process Internal accounting processes Provide you with information relating to the service plan Contract Contract Contract
Registering for an event Dealing with a claim under a service contract plan Contract
Email Marketing To send information and marketing messages by email Consent
Telephone To contact you, from time to time, to discuss new plans, plan renewals, and new products you may be interested in Consent
Post To send you your service contract certificate and supporting documentation Contract

Retention Period

Homeshield Direct Limited will process personal data for three years and store the personal data for six years in support of any claims under the service plans.

Your rights as a data subject

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:-
  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review: in the event that Homeshield Direct Ltd refuses your request under rights of access, we will provide you with a reason as to why. You have the right to complain as outlined below.
Download Data Access Request Form Here.


In the event that you wish to make a complaint about how your personal data is being processed by Homeshield Direct Limited or how your complaint has been handled, you have the right to lodge a complaint with Homeshield Direct Ltd’s data protection representatives or directly with the supervisory authority. The supervisory body for the UK is: –
Information Commissioner's Office Wycliffe House
Water Lane
Tel: 0303 123 1113 (local rate) or 01625 545 745 if you prefer to use a national rate number